“Working with defft.ai—it was mind-blowing.”
Robert Jakub
30 years in packaging sales
Book a walkthroughSolving theNickel Game
Stop stepping over dollars to pick up nickels.
Turn warehouse-floor observations into quantified operational proposals that reframe every customer bid.
Commercial field users
Three sellers. Three stronger outcomes.
Real feedback from commercial field reps on how defft.ai transforms commodity discounting into quantified operational value.
“It was almost like having a team behind you.”
Willy Zhou
5 years in packaging sales
“It gave me total control of the numbers in the room.”
Neal Carney
15 years in packaging sales
User feedback
Here's what the users think.
User feedback · Full conversation
Product vision
Walk in knowing where the value is.
From the first observation on the floor to a customer-ready recommendation.
01See the floor
02Connect the evidence
03Bring back the recommendation
The nickel is only one piece of Total Cost of Ownership.
The competitor's carton is five cents cheaper. Adjust the operating assumptions to see why unit price can be the smallest part of the customer's decision.
Illustrative cost compositionUnit price is 16%
Unit price$12,500
Modeled operating cost$66,220
Cumulative impact12-month view
Unit-price bidWhole-operation proposal
Move the assumptions
Put operating performance into the bid.
A five-cent premium adds $500 to carton cost. The sliders show how a broader operating improvement can change the outcome.
Illustrative net advantage+$21,280
$21,780 in modeled operating improvement, after the carton premium.
The better selling position
The lowest unit price is not always the lowest total cost.
Illustrative comparison only. Customer recommendations depend on validated account evidence and assumptions; this is not an itemized Total Cost Analysis.Continue the story
See how the recommendation engine works.
Follow the system from institutional intelligence to one useful recommendation, then see how every customer interaction makes the next seller smarter.