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A founding team built across packaging, company transformation, spatial systems, software, and customer deployment.
Leadership and technical architecture
Packaging pattern recognition meets company architecture, technical systems, and product execution.
Mio brings the commercial perspective and field context behind defft.ai. He translates the realities of customer facilities, packaging relationships, and seller judgment into the problems the product must solve.
Eric brings experience building companies and reframing established markets. His focus is the category, operating model, and long-term company architecture around the System of Recommendation.
Bob leads the technical foundation behind defft.ai: the data model, multidimensional tracking, and systems architecture required to connect field evidence with useful recommendations.
Steve connects product execution with customer adoption. He turns field deployment into repeatable workflows and makes sure the product remains useful in the moment a seller needs it.
Vision
A world where “How much better could this be?” matters more than “How much cheaper can I get it?”
Mission
To challenge the nickel game, because the knowledge people carry and the problems they can solve are worth more than the discounts they give.